Research and Strategy – The core focus of any e-Commerce website design should be clear communications between the web development company and the client. It is very important that the designers and developers have a clear understanding of the company, the product and the industry as a whole. Discuss one’s target audience and possible keywords that potential customers might use to find one’s company or product. Using this strategy virtually guarantees that one’s efforts to focus in on the right types of customers are well rewarded, saving one time and money. Planning – This involves setting down all the requirements for the new e-Commerce site as well as its participants like content, landing pages etc. This is the time to ask oneself crucial questions regarding how much knowledge someone must have about one’s product or service to make a purchase. Knowing this information will help you pinpoint exactly how one’s customers are finding the online store, as well as how long they’re staying and which pages they’re visiting.
Information Architecture – Here one will consider the navigation and layout of the site as well as best practices for overall user experience. Following best practices in information architecture is the key to overall user satisfaction and a higher conversion rate. Understanding how customers browse one’s site is the key to giving them what they’re looking for without a lot of hassle or wasted time. The sooner one’s e-Commerce website can resolve their needs, the more likely they will be to make a purchase and come back again. Design – To create a professional, customer-oriented style that best captures one’s brand and focus. Having a professionally designed website is paramount to the all-important “first impression” a potential customer gets of the site and its credibility. If the site does not project a style that is attractive and pleasing, the customer may mistakenly infer that the products sold will not live up to their expectations. The customer experience in surfing one’s site and finding the products they’re looking for will have a direct impact on how many site visitors actually convert into buyers.
Construction – Including client and server-side applications, quality assurance testing, and other solutions that will make your e-Commerce website scalable as it continues to grow. Migration and Launch – The final step involves moving the site from a development server toward live launch. Revisit each of the aforementioned areas again for a final test to confirm that everything works, the brand message is conveyed, and the navigation is faultless and properly leads someone to making a purchasing decision.
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