According to Wikipedia.org a sticky content is the content on the websites and the purpose of that content is to attract attention of the visitor for longer period of time or return the visitor to that site. Another term by which Sticky content is known by is-I have to come back content. Every time you go to Google and type in a search the Google measures the amount of time you spend on it. It measures the time until when you click the back button, this is how it is able to come to a result if Google finds that maximum of your visitors visit and click immediately on the return on the previous page your stickiness score will go down and if Google finds people stay for a while on your website it’s stickiness will obviously rise up. Google makes analysis on the basis of average time on the website, the new visits proportion and the bounce rate. Having a bounce rate less than 30% means that you website has sticky content.
Sticky content is unique in nature. If you have unique content on your website, you are sure to get better results from it. How to write sticky content can be an issue with some people, especially if you do not fancy writing. Such people can hire an agency or individual for content writing. Quality and original always attract the potential customers and visitors. Following are some handy tips that you can use to create sticky content.
You can create regular polls and online surveys. This is a good way involving your visitors and this way a visitor come back again later as well do see the results of that particular poll. Put some video or audio clips or presentations on the website. They help you to communicate exactly what your visitors would want to see or listen. You can also put interview with an expert from the same field. This will add credibility to your website and thus more people will recommend your website. You can also add puzzles or quizzes to encourage participation and you can give out important information with those puzzles or quizzes.
