Viral marketing are E-mail messages, usually in form of advertisement, which contains elements that make the recipients want to forward it to others. Viral marketing is gaining importance on the internet market. It is quite similar to the barter system used in olden days, where goods were exchanged. Services are exchanged through viral marketing, for example ezine books. There are several strategies adopted by site owner for viral marketing. The strategies are as follows:
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• One can provide free web space to other site owners, and ask for placing an advertisement on their sites in complimentary form. Both the site owners can benefit from this method of viral marketing.
• One can offer e-cards such as banners, graphics or templates. Besides this, one can also offer free services like giving advices on a particular topic on which one has the expertise. While providing such services, one can spread one’s marketing messages.
• One of the very powerful techniques of viral marketing is offering newsletters. It is important that the newsletters contain information on the site owner’s niche. When a customer opts for a particular newsletter, the owner can offer rewards.
• Offer free screensavers to the customers. It is good to keep a theme that people can identify one’s services with. A footnote of one’s site address can be provided along with the screensaver.
• Providing free redirect linking services is a very effective tool for viral marketing.
• When the customers are offered free auto responder services, they automatically respond to emails sent to several people. Thousands of people can respond on one click by this method.
• A lot of people can be contacted by offering free e-mail courses.
• Writing articles on one’s niche and submitting it to free article submission sites can help generate business.
• People enjoy forums and discussion boards. If the site owner offers these services at no cost with an advertisement on the top, it can result in good viral marketing.
• Starting up an affiliated program is one of the best methods to attract customers on one’s site.
• One can also provide free guest book and provide an opening for comments. This will help to circulate e-mail messages.
There are several other methods to generate viral marketing. One can keep exploring new ideas.
