A website is no more only something that people can visit you at. It is much more in today’s world and it plays a very serious role. It offers a good opportunity for the client and customer both to interact and exchange cognitive and emotional elements. It allows the chance for transactions. According to the International Organization for Standards, “Usability refers to the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of user.” Thus, in short it means that the comfort level that a visitor feels when going through the website with some particular goal in the mind.
There are two ways of measuring the usability of any website. The first form of testing is user testing and the second and the last one is statistical analysis. The user testing takes into account group of people. It can recognize critical user responsibilities, which are significant for a website to be a hit and place targets for each and every task. Thus the usability of the site is measured on the basis of percentage of tasks that have been successfully finished, the success and failure percentage, time used to finish the task and on the whole satisfaction of the experience of going through the site.
With statistical analysis one takes into consideration areas like the web analytics, split testing (A/B) and conversion rates. Tools like ClickTale or Google Analytics are seen at work here. The seventies saw the development of a new type of market where the attention from mass made goods shifted to customized products. It was a new type of competition facing new factors like new sizes and specifications were seen emerging. Thus, the development of such process is all about the users and their requirement rather than the technology, which is the subjected to achieve the results. To create a product it requires having a multidisciplinary group of people like from the experts from the technology sector, marketing, usability, and cognitive psychology.
