Recently in August, 2009 Google has announced its biggest release called Caffeine. This is an update to improve the search engine’s speed, and increase the accuracy of searches on Google. All the site owners, who have their site on Google, need to be alarmed with the new update in speed and accuracy. Probably, there are chances that one’s ranking can be affected on the search engine’s ranking list. However, one can work upon to maintain or improve the site ranking.
Definitely Caffeine is faster. Probably the speed may be double than the old Google. Caffeine would be giving preference to the sites with fresh and updated content. It is advised to regularly update the post to obtain ranking on the first page. Preference will be given to the social media sites like Facebook and LinkedIn. Besides this the sites that include social Medias like blogs, social networking profiles, and RSS feeds will be given more weight for ranking.
It is important to note that Google would be responding more to the social sites like Facebook and Twitter to provide “real time” search results. Caffeine targets to provide coverage on breaking news, which currently is not Google’s feature. One can be sure that this update of Google targets to increase the social networking sites. However Google’s Caffeine has already been implemented in various centers and will soon replace the older version.
Here are some tips that can help a person to obtain higher ranking in the search result of Caffeine.
- It is important to optimize the site. Proper and correct use of keywords can make a difference. Keywords should be efficiently used in the content, Meta tag, and Title tag.
- It is essential to maintain the keyword density. The current recommended keyword density is between 2% – 6%. Probably the density may change, but not less that 2%.
- Regularly updating the site should be a standard practice. If one’s site has outdated content, than Google has very little chance to match the query.
- It is advised to develop social networking sites. This can help the site owner to increase business as it is the biggest thing happening into online marketing.
