A search engine like Google is very important on the internet .Billions of visitors are assisted each month by these Internet giants, and without their ongoing domination, it’s hard to imagine what the structure of the net might look like. Obtaining a top ranking for a core keyword term for business has the potential to generate a serious return over a spell of months and years.
Writing for online publication requires building skills in creating search engine friendly text. What may be a spectacular piece of writing in the world of print, may fail miserably in search engine rankings. The reason is quite simple. Search engines cannot read one’s work and they really don’t care about quality. They have a formula to follow that automatically ranks the writing by sorting it according to relevance. It is how that relevance is measured that provides the key to increasing the chances of ranking high with search engines.
The obvious problem this causes is a disturbance of the search engine rankings. It is naturally at odds with the principles of a search engine to allow biased human intervention to determine how visitors use the web and the quality of site they might expect to visit; in effect, enabling webmasters to conduct their own website reviews.
Of course, algorithmic search does benefit from the automation and sophistication of technology, and in terms of scale, it’s simply impossible for any other improved form of search derivation to compete.
Human-derived search, while far from perfect, would appear to help at least solve the issues of relevancy pollution, providing independent, corroborating website reviews in determining the ranking of a particular website. When a collective of users determine which sites are to be commended and which to be given a lower ranking, the incentives are purely based in utility: ensuring the best websites get the most coverage to improve the experience of web users.
The problem with search engine rankings is that they take no notice of independent website reviews, and as such effectively permit individuals to determine their content as the most relevant and of most interest to searchers. User generated website reviews on the other hand provide a means by which web browsers can truly build up a picture of the relevance of their destination, without the growing concern of tainted, compromised results that fail to reflect the best sites on the web.
