Joomla is a well known open source content management system just as WordPress. Rather Joomla is much more complicated than WordPress. WordPress is more like blog tool used for blog management which can although be used to construct a website, Joomla is a core content management system. Moreover in WordPress it is difficult to optimize the site.
Thus Joomla is recommended for building content management system. Joomla is not search engine friendly by default. The page URLs created by it are not search engine friendly.
Following points should be kept in mind while making an SEO friendly site.
- Customized page title: the article manager of the Joomla being somewhat complex, setting up custom tag is difficult. No matter what, all the pages should have custom page titles.
- XML sitemap: Sitemap is essential component for SEO. Sitemap should be generated dynamically and the latest modified field should be updated as well. It helps search engines like google to know the content of your website. Basic XML plug-in are available, however they are not as powerful as the XML sitemap plug-in for WordPress.
- Search engine friendly URLS: the words used in the URL are of much significant for experiencing optimization. All the URLs of the pages should be populated with keywords. Third party component like sh404SEF can be used for building customized page URLs. Similar kind of components is also available for customized meta tags.
- Take advantage of 404 error page pages: Joomla website redirects to the 404 error page more often with the error information and a link back to home page. Include provision on the error page to redirect the user back to your website or include search form that can be used by the user to get back on right track. You can use some expression from users’ query fired on the previous page and display a search result page manually. User should not get frustrated by the error pages.
Joomla is a prominent CMS tool, with well-built SEO components. Although the construction of SEO friendly Joomla site for a beginner is difficult, it is worthwhile having a Joomla expert for your site modifications.
