While designing a website, one requires a mixture of creativity and imagination along with some experience in web developing. Inexperienced web designers concentrate on making the site more attractive with flashy images and similar stuff. However unknowingly they are making the site heavier and so it takes more time to load. They do not leave any scope for optimization. Optimization is required to carry out the SEO processes. SEO is a process which is used to optimize the site content so that it tops the search engine’s search results. SEO is implemented at the end, after development and thus the web builders either are unaware or miss out to make a base for the optimization.
Making a search engine friendly website does not simply mean that a site should be made lighter. Simple usage of html tags is not going to help. Instead try avoiding extra and unnecessary usage of JavaScript, flash images, images used as links and background, also images with undefined dimensions or unstructured URL patterns. Apart from increasing the weight of the site, these elements are overseen by the search engine spiders and therefore there is no point in including these elements to an extent which can be harmful for the site.
Need for image optimization:
There are full lot of people prefer to search the image rather than searching the text content. With the images of the query, the user gets a clear picture of the, let’s say product. Almost all the universal searches are image search. If your site contains the image but lacks relevant content which can could attract or get caught by the web spiders. If you place appropriate content along with the images, your site can receive large image of hits and thus it can become popular and you can attract more people. Images are lifeline of your web site. It is a fact that images speaks and informs more than the text alone. Thus images are necessary, however, one should keep in mind that its inappropriate usage can create problems. Image optimization can help you in eliminate the unnecessary images from the website and make the website more reliable and consistent.
Google uses universal search as a default search and shows images along with the content search results.
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Steps to implement image optimization:
- Remove all the irrelevant and extra images from the site. Include only those which add meaning to the content and is in accordance with the website.
- The photo must be tagged properly as the web bots cannot read the images and completely relies on the tags given to the photographs.
- The image size should follow the standard ratios with the size and dimensions clearly mentioned. In case the search is for particular size of the image, it should be easier for the web spiders to catch the image.
- The images should be placed in properly named directory that are easily reachable to the web spiders while searching the web.
- Market and publish your photographs on other websites and set the back link to your website.
