Importance of good web design:
Any online business’s performance is highly dependent on its online presence i.e. its website. The first impression of the service of the particular online business depends on the appearance and user friendliness of the website. Website plays an important role in attracting the viewers and keeping them interested. Figures show that a good website can help to gain at least 30% more business as compared to an average web design. A website is made of several dynamic elements, understanding them can help you gain more site hits and more business. Text, navigation provision, Graphics used in the site, appearance of the links redirecting to pages are some of the elements which if displayed well can help in attracting visitors and keeping them involved. We discuss here that how these elements can be used effectively I your website.
- Text appearance
- Choose a text color which is does not mix up with the background color or image. The text color and the background image or color should be contrasting. The text appearance should be such that its presence is not hidden by the background.
- Text font size should be easily readable, not too small or too large. In case of large content, the designer may decrease the font size so that the content fits in the page. Avoid doing this.
- The text content should maintain the flow. Continuity should be maintained.
- Reading a news paper and reading online are two different things. Keep the text column width narrower than the one as in books.
- Facilitate good navigation
- Provision should be made for the user to know the page he/she is currently viewing. This should be highlighted somewhere in the page.
- If your website is very large, a site map will be the best thing to do for easy navigation.
- Navigation links or buttons that are used should be easily understandable and frames, if used, should be decent.
Navigation is necessary and important. The visitor should be able to surf through the site conveniently.
- About redirecting links
- Graphics and animation used should not take too much of time to load. Avoid using very large sized animations.
- With every graphics link, there should be matching corresponding text link.
- Graphical animation should have auto-off mechanism.
- Page should not take much time in loading.
- First page or the home page resolution is expected to be around 800 x 600 pixels.
- Pictures and graphics should be positioned tactfully. It should cover up for long text contents.
Links are used so that the user can move from one page to another. Links act as a gateway to desired page.
Apart from above important elements some general take-cares are:
Each and every page on the site should follow a uniform pattern or template. It should not happen that different pages have different layout and color scheme.
Story by ankur

